portfolio

Nadya Nariswari Nayadheyu

COMMUNICATION & DIGITAL MEDIA

Bio

I am a communication & digital media professional

Hello there! I’m Nadya, a dedicated professional with a wealth of experience in communication & digital media, particularly within the dynamic realm of non-governmental organizations (NGOs). My journey has been defined by a commitment to crafting impactful narratives that resonate and drive positive change.


Throughout my journey, I have not only demonstrated proficient in digital media and communication but also a deep understanding of the global landscape. Every project, initiative and campaign leaving an indelible mark on my commitment to making a positive impact through effective communication and digital media strategies.

Background

Yayasan Bina Tani Sejahtera

  • Digital Media & Communication Officer, Aug 2021-present
  • Digital Information & Social Media Officer (vegIMPACT NL), Aug 2020-Aug 2021


Burung Indonesia

Membership Officer, July 2019-July 2020


University of Indonesia,

2017-2019

Magister of Science (M.Si), Communication Science


Universitas Gadjah Mada,

2012-2016

Bachelor of Literature (S.S), English Literature

Expertise

  • Content Creation
  • Copywriting
  • Content writing
  • Social Media Management

work

Content Creation

During my tenure as a Digital Media & Communication Officer at Yayasan Bina Tani Sejahtera, I spearheaded transformative journey in brand communication through strategic content creation.


The emphasis was on crafting content that embodied simplicity, thoughtfulness, approachability, ensuring resonance with the horticultural community at the heart of our mission.

Printed Publications

Printed publication embody the principles of accessibility and empowerment. Whether through press releases that keep the public informed, annual reports that provide a comprehensive view of impact, or books that empower readers with knowledge.


These publications serve as instruments for informed decision-making and community engagement.

Social Media Management

Yayasan Bina Tani Sejahtera uses Facebook, Instagram, and YouTube as a thriving hub where farmers share experiences and access valuable insights.


The Facebook & Instagram platforms serve as a dynamic space for a real-time discussions, Q&A sessions and community-building.


In the realm of YouTube, YBTS extends its storytelling powers, produce engaging and educational videos to empower the farmers.

FB Ads

At YBTS, one of the strategic to reach the farmers is through the use of FB Ads.


The utilization of FB Ads allows YBTS to employ precision targeting, ensuring that our messages reach farmers specifically within our designated work areas.



By refining audience demographics, interests, and behaviors, we tailor our content to resonate the needs and challenges faced by farmers in these regions.

Instagram

At YBTS, we recognize the evolving landscape of agriculture and the importance of connecting with younger farmers.


Instagram becomes our canvas for cultivating youth engagement within community. By crafting visually appealing and succinct content, we mirror the informative experience.

Instagram’s integration with FB Ads becomes a strategic asset. By leveraging the data-driven precision of Facebook Ads, we strategically place sponsored content on Instagram, ensuring that our messages are tailored for the specific interests and demographics of the younger farming audience.

YouTube

For low-literacy farmers, navigating the complexities of modern agriculture can be challenging. YBTS’ YouTube channel serves as a virtual guide, breaking down intricate concepts into easily understandable visuals for enhance comprehension.


Beyond technical insights, the YouTube channel is a visual chronicle of farmers’ daily lives.


This immersive storytelling not only resonates with farmers but also fosters a sense of community and pride, celebrating the diversity and hard work inherent in agriculture.